Léon celebrates his 1st birthday!

I'm telling you about Léon's first year, with no filter.

Hello everyone,
Just under a month ago, I blew out Léon's first candle. A year since this adventure began. A year of trying, doubting, testing, enjoying and starting again. And today I wanted to tell you all about it. About Léon, of course, but also about the sector, entrepreneurship, trends and other related subjects. Not a big marketing speech, no. Just a letter, like a confidence, to tell you what's going on behind the scenes, the problems and the little happinesses.

A more difficult start

When I launched Léon in February 2024, it was thanks to crowdfunding. I was carried along by a great momentum, lots of first sales... and then, the next few days, the craze faded, sales slowed down and reality set in. And to be honest, it was tough. I questioned myself a thousand times. Was it worth it? Was I going to make it? I think it's important to tell you this, because things aren't always pretty, even when you're doing what you love.
SEPTEMBER, THE MONTH WHEN EVERYTHING CHANGED.
That's when I quit my part-time job as a consultant. Not on a whim, but because I needed to give myself a real chance. A chance to live off Léon, to stake everything on it so that, one day, I might be able to make a living from it.
In September, I launched my second collection. And then, magic. Things took off again. Sales increased, your messages gave me a boost, and I said to myself: OK, let's go for it. Really go for it. I mean it. And for it to work, I realised that I had to give it my all.

An idea that shakes things up

One day, I said to myself: what if I went out and met women directly? What if I offered home sales? Not a cold showroom, but a cosy evening with friends, chatting about lingerie, trying things on and laughing. I launched the Léon Nights in October, a bit timidly... and you responded. First one, then two, then many more.
I've realised just how much this connection, this direct contact, changes everything. You can touch, you can try, you can ask questions. (And I can see you and listen to you. I treasure these moments).
Book a Léon Night

THE ARRIVAL OF A NEW MEMBER FOR A FEW MONTH

Since the beginning, I've been managing Léon on my own. And although I love it, it can sometimes be a real burden. Then, in March this year, Tiphanie joined me for her internship. She helps me, suggests things, asks questions. It's a relief, but it also pushes me to go further."}]}]}

A new spicy collection

At the beginning of April, I launched Spicy Summer. A collection that's a little spicier, a little bolder. Because sometimes you just want to feel beautiful, strong, alive. And lingerie can contribute to that, without having to overdo it. Your feedback has been so encouraging. Thank you for that.
See the new collection

AND NOW WHAT?


I'm not living off Léon yet, but I'm getting closer. More and more women are choosing Léon, much to my joy.
Every day. Little by little. With confidence. I tell myself that maybe that's what a great adventure is all about: accepting that it takes time, that it's not linear, but that each step makes sense.
In May, I will move into my real office. New collections are in the works. And always this desire to offer you lingerie that is sincere, comfortable and a little sexy. Lingerie that celebrates the body without artifice, that's good for the heart and good for self-esteem. And a thousand other ideas, always with the same energy: to make Léon a brand that is truly there for you, in real life.

Thank you for being here. Thank you for being part of this adventure. Thank you for your orders, your kind words, your sharing, your criticism too. I can't wait to tell you all about it.

See you soon for the rest,
All the best,

Léa
Founder of Léon Lingerie